Investing for the upturn

What do you do when the bad times come? Pull up the drawbridge and hunker down til the recession blows over? Well, maybe.

we supply visual communications to the corporate sector from a small yet very efficient and experienced team

But here’s food for thought. Studies of the last six US recessions show, with marked consistency, that companies that maintain or even increase their marketing budget in a downturn tend to generate more profits and gain more market share than those that market less. A McGraw-Hill study of 600 companies found that those that advertised aggressively during the recession of 1981 to 1982 made a staggering 256% more sales than those that cut their marketing budgets.

Even putting sales to one side, there are numerous reasons not to neglect your communications in a downturn: retaining customer loyalty, shoring up staff morale and maintaining brand recognition are just three. The fact is that very few recessions last more than 12 months, and those companies that continue marketing, innovating and communicating during a recession emerge stronger and better-placed for the upturn when it comes.

The question is how to do it when budgets are under pressure.

Brett-Lesage may well be the answer. We supply visual communications to the corporate sector from a small yet very efficient and experienced team. Based in central London, we have served an enviable client list since 1991. With a strongly strategic approach to design, we understand the need to maintain the quality of your brand while eliminating any financial wastage.

Explore what we stand for and find out why many of our clients have been turning to us for over a decade for inspiring design with absolutely reliable delivery and tightly-managed costs.