International Underwriting Association

Annual Report

Challenge: The International Underwriting Association’s annual report used to be a dry, functional document that failed to engage the reader or to communicate anything more than the basic information.

Solution: For the last six years we’ve worked with this client to transform the document into a dynamic piece of communication that actively engages partners, members and stakeholders. The most recent report, for example, focuses on the organisation’s new website and the unprecedented access to information which it now affords. The cover line ‘connecting with members everywhere’ is illustrated throughout the report with striking images of paper darts made from web pages, flying over the London cityscape.

Results: According to our client, members’ awareness of and engagement with IUA’s corporate objectives has risen each successive year of our involvement.