Deutsche Bank

Poster Campaign

Challenge: Deutsche Bank wanted to generate pre-launch awareness of a new online health and safety induction for all staff.

Solution: Rather than using mere information, or even coercion, we proposed using humour and intrigue with a series of ‘teaser’ posters designed to foster a positive, cooperative attitude to something too often seen as a chore. The sequence of four posters, each revealing a different aspect of safety, was put up on the premises week by week, effectively drawing the viewer into the subject matter. The posters’ content cleverly played on multiple-choice scenarios used in the induction process, and made light of the ‘unofficial’ responses that tend to arise when accidents happen!

Results: According to initial feedback this campaign has been extremely well received, creating an attitude of expectation in which the induction itself is succeeding.